How to Make Money with your Podcast in South Africa, Part 2

What are the questions every podcaster wants answered about monetising with ads? Well, in part 2 of my conversation with Francois Retief, COO of iono.fm, we hit almost every one of them, including: 1. What's the average audience size of a South African podcast? 2. What's a good audience size for my podcast? 3. Okay how many listens do I need to make R10 000? 4. How many listeners do I need to monetise a show? 5. What is syndication and how does it work? 6. How can we use analytics to improve our podcasts? 7. Where should I advertise my podcast? 8. Does guest quality affect how much you can sell ads for? 9. Is it more effective to sell your own ads or go through a service like iono? 10. Are brands more interested in niche or large audiences? And more! Team: Audio recording: Rebekah van Zyl Videographer and editor: Jason Hans Host and audio editor: Jon Warncke The South African Podcasters Guild