EPISODE · Apr 22, 2026 · 1H 6M
How to Make People Care, Remember, and Act When You Speak | Ep 47
from Change Champions · host Riley McGhee and Pedram Parasmand
Newsletter for stories, tips and resources: leverageaccelerator.coCommunity to create more sales opportunities using relationship-first business development habits: networkandsell.comWhat makes a presentation actually land?In this Change Champions podcast episode, Riley sits down with presentation coach Andrea Pacini to unpack the communication principles that make people care, remember, and act. Andrea shares why presentations are bigger than slides, why most people lose attention too soon, and why clear communication still matters even more in a world full of AI tools.They get into the difference between trends and timeless principles, how to make complex ideas easy to follow, why stories beat facts when you want people to remember something, and what makes a call to action strong without sounding pushy. Andrea also shares practical ideas on audience attention, slide design, delivery, and why communication gaps often sit underneath bigger business problems.Andrea Pacini is Head of Ideas on Stage UK, has worked with more than 500 TEDx speakers, and is the author of Confident Presenter, with his new book Timeless Presenter on the way. If you want your ideas to be clearer, more memorable, and more useful to the people you serve, this conversation is worth your time.Connect with Andrea:LinkedIn: https://www.linkedin.com/in/apacini/Website: https://www.ideasonstage.com/uk/Presentation toolkit: https://bit.ly/TimelessPresenterKit Timestamps:00:00 Why presentation skills matter in business01:28 What a presentation really is04:24 You can have a great idea and still fail to land it06:20 Tools and trends vs timeless communication principles08:39 Why AI makes human communication more valuable11:36 How to make people care and keep attention13:00 The hourglass rule for audience attention16:37 How to make complex ideas simple20:49 Be kind to your audience24:14 Why analogies help people understand27:43 Why stories make ideas memorable30:00 The Finland story and starting with the audience33:33 How to make slides more memorable38:50 Beyond slides: creating a multi-sensory experience42:24 If you do not want action, do not give a presentation44:34 What makes a strong call to action49:08 Every presentation is a sales presentation50:54 Passion, purpose, and conviction56:41 Energy vs dynamism in delivery58:07 Can great speaking be learned01:02:00 Where to find Andrea01:03:00 The one idea to remember: communication deficiency
What this episode covers
Newsletter for stories, tips and resources: leverageaccelerator.coCommunity to create more sales opportunities using relationship-first business development habits: networkandsell.comWhat makes a presentation actually land?In this Change Champions podcast episode, Riley sits down with presentation coach Andrea Pacini to unpack the communication principles that make people care, remember, and act. Andrea shares why presentations are bigger than slides, why most people lose attention too soon, and why clear communication still matters even more in a world full of AI tools.They get into the difference between trends and timeless principles, how to make complex ideas easy to follow, why stories beat facts when you want people to remember something, and what makes a call to action strong without sounding pushy. Andrea also shares practical ideas on audience attention, slide design, delivery, and why communication gaps often sit underneath bigger business problems.Andrea Pacini is Head of Ideas on Stage UK, has worked with more than 500 TEDx speakers, and is the author of Confident Presenter, with his new book Timeless Presenter on the way. If you want your ideas to be clearer, more memorable, and more useful to the people you serve, this conversation is worth your time.Connect with Andrea:LinkedIn: https://www.linkedin.com/in/apacini/Website: https://www.ideasonstage.com/uk/Presentation toolkit: https://bit.ly/TimelessPresenterKit Timestamps:00:00 Why presentation skills matter in business01:28 What a presentation really is04:24 You can have a great idea and still fail to land it06:20 Tools and trends vs timeless communication principles08:39 Why AI makes human communication more valuable11:36 How to make people care and keep attention13:00 The hourglass rule for audience attention16:37 How to make complex ideas simple20:49 Be kind to your audience24:14 Why analogies help people understand27:43 Why stories make ideas memorable30:00 The Finland story and starting with the audience33:33 How to make slides more memorable38:50 Beyond slides: creating a multi-sensory experience42:24 If you do not want action, do not give a presentation44:34 What makes a strong call to action49:08 Every presentation is a sales presentation50:54 Passion, purpose, and conviction56:41 Energy vs dynamism in delivery58:07 Can great speaking be learned01:02:00 Where to find Andrea01:03:00 The one idea to remember: communication deficiency
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How to Make People Care, Remember, and Act When You Speak | Ep 47
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