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How to "Market" to Your CEO (and ACTUALLY Get Heard)

EPISODE · Mar 16, 2026 · 59 MIN

How to "Market" to Your CEO (and ACTUALLY Get Heard)

from Demand Decoded: Demand Generation & Business Growth · host Blend

Most marketing leaders are smart, hard-working, and still failing to get CEO buy-in. Not because their ideas are bad, but because they're speaking the wrong language.In this episode, Dan is joined by Josh Bouk to unpack what CEOs actually care about and how marketing leaders can better communicate with the C-suite. They cover how to frame marketing in business terms, the metrics that actually matter, and why transparency builds more credibility than claiming success. Click here to get your free AEO visibility auditClick here to subscribe to the new Demand Decoded YouTube channel.Click here to see how we can help you drive demand for your business.

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How to "Market" to Your CEO (and ACTUALLY Get Heard)

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