How to Pivot to a Data-Driven Website

In our third episode, we discuss the key reasons to pivot to a data-driven website.Our experts talk about adopting a data-driven mindset for website building, key CRO and website optimisation tips, and how any company can get started on this approach regardless of website size or capabilities.Speakers:Rob White - Marketing Manager at Axon GarsideIan Guiver - Managing Director at Axon GarsideChris Dunkerley - Head of UI/UX at Axon GarsideKey Discussion Points: [00:02:15] The Role of Website Content in Generating ROI for Businesses[00:04:37] Discussing Business Approaches to Website Building and ROI with Ian Guiver & Chris Dunkerley[00:08:56] The Importance of Tracking Website Conversion in B2B Businesses [00:11:38] Discussing the Importance of Data in Website Development for Manufacturing Industry [00:14:34] Leveraging Google and Other Tools for Website Development [00:16:32] Steps to Mobilise a Data-Driven Mindset for Your Website[00:20:46] Strategies for Conversion Rate Optimisation (CRO) and User Testing[00:23:20] The Meeting Point between Data-Driven Websites and Business Requirements[00:25:40] Embracing a Data-Driven Approach for Website Optimisation[00:31:50] Discussion on Trends and Personalisation in B2B and B2C UX Website[00:34:30] The Importance of Personalised Experience in B2B Purchasing