How to Plan Your Perfect Podcast

In this, the first episode of How to Make a Podcast in South Africa, we talk about the thinking you do before you make the show. What are you trying to achieve? Who is your target audience? Do you want to monetise your show? Is this podcast a job for you or a hobby? I could think of no one better to ask these questions than Gavin Kennedy, owner of Solid Gold Podcasts and Audiobooks. Gavin has been involved in the production of over 350 podcasts and audiobooks, and operates a collection of 11 recording studios in Randburg. Some timestamps for you! 00:00 Gavin is an expert podcast producer. 05:53 Video production for promotion of audio content. 07:30 Helping people articulate goals and find clarity. 11:34 Structured conversations lead to intentional and insightful content. 16:15 Discovering priorities through value-based decision-making process. 20:00 Leaving job to start media business. 20:42 Audience is product, advertiser is customer. 26:26 Creating audience loyalty through genuine podcasting engagement. 28:13 Competing in media space for audience loyalty. 31:28 Profiting from audience through courses and merchandise. 35:31 Podcasts help nonprofits engage and retain donors. 39:12 Part one ends, part two coming soon. If you've got any further questions for Gavin, jump into the General Chat of the SAPG Whatsapp Community and start asking! Look out for part 2 of this episode soon. Solid Gold Podcasts and Audiobooks · The South African Podcasters Guild