How to Productize Your Service with Laurier Mandin

What this episode covers

Are you tired of the endless grind of custom service work that feels impossible to scale? In this episode of Simple Wins, we dive into how to productize your service to create predictable outcomes and a more scalable business. We explore the transition from manual labor to a product-led mindset that allows your company to grow without burning you out. We’ll dive deep into: Productizing Your Service: Learn how to refine and standardize your offerings to ensure consistent quality and easier sales. Eliminating Need Neutralizers: Identify the "kryptonite" in your sales process that is causing prospects to stick with the status quo. Smart Product Marketing: Why micro-testing button colors is a waste of time compared to testing big positioning shifts. Filtering Your Audience: How to use your messaging to attract "tuna" and keep the "sharks" out of your sales funnel. Our guest, Laurier Mandin, is the founder of Graphos Product and the author of I Need That. With over 30 years of experience, he is widely considered a premier expert in helping companies create and market products that people feel compelled to buy. Make sure to go visit Laurier at graphosproduct.com. If you enjoyed this episode, please consider leaving a 5-star rating.

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Frequently Asked Questions

How long is this episode of Simple Wins?

This episode is 15 minutes long.

When was this Simple Wins episode published?

This episode was published on March 4, 2026.

What is this episode about?

Are you tired of the endless grind of custom service work that feels impossible to scale? In this episode of Simple Wins, we dive into how to productize your service to create predictable outcomes and a more scalable business. We explore the...

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