How to Provide Real Value on Social Media

Faithful on the Clock is a podcast with the mission of getting your work and faith aligned. We want you to understand Who you're serving and why so you can get more joy and legacy from every minute spent on the clock. Thanks for joining us and taking this step toward a more fulfilling job and relationship with God!Want to join us on social media? We'd love to have you stay up-to-date with the show on all our platforms!TwitterFacebookPinterestInstagramLinkedInYouTubeIn this episode...Faithful on the Clock https://faithfulontheclock.com/how-to-provide-real-value-on-social-media What does it mean for a business to “provide value” on a social media platform? How do you do it while still keeping all the algorithms in mind? That’s covered in Episode 31 of the Faithful on the Clock podcast.Timestamps:[00:05] - Intro[00:41] - The number one rule about posting on social media–provide value![00:58] - Previously, value meant sharing relevant, helpful info that helped others reach their goals. People could easily network and support each other with direct sharing.[01:16] - Social media platforms figured out that it’s not as profitable to allow you to include outbound links and tweaked their algorithms away from them. They now favor elements like time spent on a post.[02:06] - Due to the change in algorithms, people are creating longer form content with a specific flavor–broetry. This takes up space but doesn’t communicate much of real influence. [02:51] - Value requires a balance of linking and pleasing the algorithm, as well as not lapsing into broetry. But longer-form content provides an opportunity for authenticity.[03:39] - The most valuable content, in my opinion, is content where the person posting just levels with the audience and makes them feel like equals. It is wholesome and has emotional appeal strong enough to inspire change.[04:46] - Ephesians 6:14 is a good reminder to stay the course with truthful content no matter what else you see everywhere. Don’t pander to trends or get discouraged by them.[05:43] - 2 Chronicles 9:20 reminds us that beliefs and attitudes can change. Be patient and view your posts as part of your larger long-term legacy that people might later come to understand.[06:33] - 2 Timothy 2:13-15 encourages Christians to be well-prepared as a worker of God. Keep this verse in mind when analyzing what you could post and assess whether it represents you, the Lord, and truth.[07:48] - Don’t mistake likes for substance. Aim to be evergreen and truthful.[08:32] - Prayer[09:09] - Outro/What’s coming up nextKey takeaways:Both individuals and companies are supposed to offer something of value when they post on social media, but technology is shifting how people define value and present their messages.Many social media platforms essentially penalize posts that include outbound links to other sites. They reward other elements, such as time spent on a post. Users are getting around this with more engaging visual content, as well as with long-form posts.Providing value requires a balance of “pleasing” the algorithms and avoiding the “broetry” that has emerged as a result of people trying to gain views. But shifting practices offer the opportunity for you to be more real in your posts, which consumers are pushing for in customer-business interaction anyway.The most engaging posts on social media are the ones in which people level with their audience without expecting anything in return. They appeal to emotional needs and inspire change.It can be discouraging to see everything that’s on a given platform that runs counter to your message. But stay the course and always be truthful. Remember that views can change over time. Prepare yourself like a good worker so that God will have no reason to fault you, and so that you represent Him well in your posts.Relevant Links:LinkedIn seems to be on a mission to kill off good writingCTAs:Focus on speaking authentically and truthfully in your social media posts. Aim to leave a legacy, inspire change, and meet emotional needs, not just to sell stuff or “teach” people who haven’t gotten as far as you.Do your homework. Study what God says and does so you can discern what’s worth saying or arguing about in your accounts. Treat yourself as God’s representative and don’t post what you could be embarrassed about later.What’s coming up next:Nobody’s perfect, and life’s curveballs…well, they can be pretty harsh. How can you develop resilience and bounce back if a setback hits you or your company? That’s covered in Episode 32 of Faithful on the Clock.Support the show!Visit the Faithful on the Clock Patreon page to choose a tier plan and become a supporting member. You'll gain access to goodies like early episode access, newsletters, and more based on the plan that's right for you.Support this Podcast