How to Scale an Ecommerce Brand to $20M with SEO

Want to learn how an ecommerce brand scaled to $20 million in revenue with link building? In this episode, Alex Horsman reveals his unconventional link building tactics, including his 'lazy link building' strategy that passively attracts high-quality backlinks and his go-to 'contributor slot' outreach method that's landing him links on major websites when traditional tactics fail. We also discuss: Google's preference for ecommerce sites over affiliate sites How to build links to ecommerce money/product pages effectively How to create content that journalists naturally link to How to approach personalization in outreach emails Paid links and their long-term viability Link building tool stack Effective team structure for link building campaigns and more Stop spinning your SEO wheels and learn what's actually working right now.