EPISODE · May 12, 2026 · 8 MIN
How to Scale Beyond 1 on 1 Coaching: The First Group Program You Should Build
from Program Design for Coaches: How to Build Group Coaching Programs That Sell, Scale Your Business, and Free Up Your Time · host Curtis Satterfield, PhD. Helping Coaches Build Group Programs That Sell, Get Results, and Scale
You're a 1:1 coach who knows you need to scale. You've thought about a course, a membership, group coaching. But every time you sit down to plan it, the same question stops you: which kind of group program do you actually build first?In this episode, I walk through the three most common group program formats, why the wrong starting point sets up the wrong business, and the two questions I use with every coach to find the topic for their first live class.What you'll learn:Why a live class is the right first group program for most 1:1 coaches, and how it compounds into a content libraryThe three most common group program formats, and why they're more of a scale than hard categoriesHow a book coach pulled foundational material out of her 1:1 work and built her first live class around itWhy moving foundational material into a live class can actually make 1:1 coaching betterThe two questions that get you to your first live class topic without brainstorming from scratchMost coaches think building a group program means inventing a new topic. The truth is the topic is already in your 1:1 work, you've just been giving it away one client at a time. The first live class doesn't have to be elaborate to be the foundation of a scalable business. It just has to solve the same problem you've been solving for every new 1:1 client, delivered in a way that gives them a clear win.I helps maxed-out 1:1 coaches turn their proven methodologies into group programs that scale without sacrificing client transformation. I have over 17 years of experience as an adult educator and course designer.Ready to figure out what your first group program should look like? Book your free Program Roadmap Call here!Send me a message!
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How to Scale Beyond 1 on 1 Coaching: The First Group Program You Should Build
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