How to Scale Your PR Using AI with Brett Farmiloe

What this episode covers

Are you worried about how AI visibility impacts the reputation and growth of your business? You're not alone. With large language models (LLMs) like ChatGPT shaping how people find information and recommendations, getting cited by AI platforms is the next big simple win for B2B founders. In this episode of Simple Wins, we welcome Brett Farmiloe, the founder and CEO of featured.com, to share his blueprint for increasing your brand's authority and reach in the age of AI. Brett explains why traditional SEO is evolving and how you can position yourself as a go-to expert. We dive deep into actionable steps you can take today: Conduct an LLM Visibility Audit: Learn how to assess your current presence and identify key areas for improvement compared to your competitors. Boost Your Citations: Discover the two primary strategies for raising your profile and getting your brand mentioned more often in authoritative content. Master Human in the Loop PR: Understand this powerful, time-saving approach that uses AI to connect you with relevant getting featured in the media opportunities. Leverage Thought Leadership: See how utilizing your entire workforce, not just the founder, can enhance your company's overall perception and establish true thought leadership in your space. Brett Farmiloe is a pioneer in the PR tech space, having founded both Featured.com and owning Help a Reporter Out (HARO). His platforms have connected over 200,000 experts with journalists, proving his methods for online brand building. Make sure to go visit Brett Farmiloe at featured.com. If you enjoyed this episode, please consider leaving a 5-star rating.

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Frequently Asked Questions

How long is this episode of Simple Wins?

This episode is 14 minutes long.

When was this Simple Wins episode published?

This episode was published on November 12, 2025.

What is this episode about?

Are you worried about how AI visibility impacts the reputation and growth of your business? You're not alone. With large language models (LLMs) like ChatGPT shaping how people find information and recommendations, getting cited by AI platforms is...

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