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EPISODE · May 16, 2023

How to Scale Your Service-Centric Businesses

from Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and Consultants · host Michael Buzinski

Send us a textThe biggest winners in business are those who can distinguish between growing their business and scaling their business. I would be very curious to hear your definition right now, but that’s not how this all works. But a lot of you don’t think there is a difference and those who do, may have it a little twisted, especially if you run a service-centric business.I know I had it extremely twisted for a long time. I thought more was more and that all roads and graphs pointed up once I reached my first million in annual revenue. But service-based businesses don’t work that way because they rely on human effort and expertise, neither of which are what we call scalable. So are service-centric businesses doomed to low profitability or is there a way to successfully scale? That’s what we are talking about today. And to help me is Veronica Kirin, a serialprepreneur who sold her tech company in order to teach small business owners the 10-hour workweek. She is also the author of the award-winning anthropology book “Stories of Elders”. She has been named a Forbes NEXT 1,000, Entrepreneur and BEQ's 40 LGBTQ Leaders Under 40, and has spoken at two TEDx events.This week we cover:1. What’s the difference between growing and scaling a service-centric company?2. When should we be thinking about scaling our business?3. What are the first steps we should take in scaling our business?Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

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This episode was published on May 16, 2023.

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Send us a textThe biggest winners in business are those who can distinguish between growing their business and scaling their business. I would be very curious to hear your definition right now, but that’s not how this all works. But a lot of you...

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