EPISODE · Jun 23, 2026 · 41 MIN
How to Sell Without Being Salesy w/ David Newman
from Prospecting on Purpose · host Sara Murray
Selling does not have to feel pushy, manipulative, or transactional.In this episode of Prospecting On Purpose®, Sara Murray sits down with professional services sales expert and bestselling author David Newman to explore a more human, trust-first approach to prospecting and selling.David shares how he went from struggling to find his first prospects to landing major Fortune 500 contracts and teaching consultants, coaches, speakers, and service professionals how to win better clients, bigger deals, and higher fees.Click here to watch a video of this episode. According to David, a seller’s job is not to pressure someone into buying. It is to communicate two things clearly:I understand what you are going through.I can help you solve it.When buyers feel understood, respected, and safe, trust increases and the sale becomes much more natural.In this episode, you’ll learn:🔹 How to sell without sounding salesy🔹 Why your mindset and intentions matter more than a perfect sales script🔹 The two things every prospect needs to understand before buying🔹 How conditional language like “or not” can reduce pressure for both the buyer and seller🔹 Why slowing down the sales process can increase trust🔹 Why many closing problems actually begin much earlier in the sales conversation🔹 How stronger discovery questions help prospects close themselves🔹 Why you should enter a sales meeting without immediately pitching a solution🔹 How to become unignorable by contacting multiple decision-makers🔹 Why the best-performing companies are often the most willing to invest🔹 How to sell to ambitious market leaders instead of chasing struggling prospects🔹 Why top sales professionals add fresh prospects to their pipeline every day🔹 How expressing genuine gratitude can create new opportunities and revenueDavid also explains why sales is ultimately the transference of enthusiasm. When you genuinely believe in the value you provide and care about helping the person in front of you, that enthusiasm becomes part of the buying experience.Key Takeaways:🎯 Stop focusing on closing and start focusing on understanding.💡 A great script cannot overcome a desperate or transactional sales mindset.🤝 Create buyer safety by reducing pressure and showing genuine curiosity.🚀 Do not assume you have a closing problem. The real issue may be how the conversation started.📈 Target the best companies in your market. The best of the best are often the ones most willing to invest.About David Newman:David Newman is a professional services sales expert who helps consultants, coaches, speakers, and service providers land better clients, bigger deals, and higher fees.He is the author of the bestselling books Do It Marketing and Do It Selling, the creator of the Do It MBA Mentorship, and the host of The Selling Show podcast.Connect with David Newman:Website: https://doitmarketing.com/LinkedIn: https://www.linkedin.com/in/davidjnewman/Free Resources: https://doitmarketing.com/helloFree Online Training: https://doitmarketing.com/webinarConnect with Sara Murray:Website: https://www.saramurray.com/YouTube: https://www.youtube.com/@saramurraysalesLinkedIn: https://www.linkedin.com/in/saramurraysales/Instagram: https://www.instagram.com/saramurraysales/#ProspectingOnPurpose #DavidNewman #SalesTips #SalesTraining #Prospecting #BusinessDevelopment #ConsultativeSelling #B2BSales #RelationshipSellingClick here to view the episode transcript.
What this episode covers
Selling does not have to feel pushy, manipulative, or transactional.In this episode of Prospecting On Purpose®, Sara Murray sits down with professional services sales expert and bestselling author David Newman to explore a more human, trust-first approach to prospecting and selling.David shares how he went from struggling to find his first prospects to landing major Fortune 500 contracts and teaching consultants, coaches, speakers, and service professionals how to win better clients, bigger deals, and higher fees.Click here to watch a video of this episode. According to David, a seller’s job is not to pressure someone into buying. It is to communicate two things clearly:I understand what you are going through.I can help you solve it.When buyers feel understood, respected, and safe, trust increases and the sale becomes much more natural.In this episode, you’ll learn:🔹 How to sell without sounding salesy🔹 Why your mindset and intentions matter more than a perfect sales script🔹 The two things every prospect needs to understand before buying🔹 How conditional language like “or not” can reduce pressure for both the buyer and seller🔹 Why slowing down the sales process can increase trust🔹 Why many closing problems actually begin much earlier in the sales conversation🔹 How stronger discovery questions help prospects close themselves🔹 Why you should enter a sales meeting without immediately pitching a solution🔹 How to become unignorable by contacting multiple decision-makers🔹 Why the best-performing companies are often the most willing to invest🔹 How to sell to ambitious market leaders instead of chasing struggling prospects🔹 Why top sales professionals add fresh prospects to their pipeline every day🔹 How expressing genuine gratitude can create new opportunities and revenueDavid also explains why sales is ultimately the transference of enthusiasm. When you genuinely believe in the value you provide and care about helping the person in front of you, that enthusiasm becomes part of the buying experience.Key Takeaways:🎯 Stop focusing on closing and start focusing on understanding.💡 A great script cannot overcome a desperate or transactional sales mindset.🤝 Create buyer safety by reducing pressure and showing genuine curiosity.🚀 Do not assume you have a closing problem. The real issue may be how the conversation started.📈 Target the best companies in your market. The best of the best are often the ones most willing to invest.About David Newman:David Newman is a professional services sales expert who helps consultants, coaches, speakers, and service providers land better clients, bigger deals, and higher fees.He is the author of the bestselling books Do It Marketing and Do It Selling, the creator of the Do It MBA Mentorship, and the host of The Selling Show podcast.Connect with David Newman:Website: https://doitmarketing.com/LinkedIn: https://www.linkedin.com/in/davidjnewman/Free Resources: https://doitmarketing.com/helloFree Online Training: https://doitmarketing.com/webinarConnect with Sara Murray:Website: https://www.saramurray.com/YouTube: https://www.youtube.com/@saramurraysalesLinkedIn: https://www.linkedin.com/in/saramurraysales/Instagram: https://www.instagram.com/saramurraysales/#ProspectingOnPurpose #DavidNewman #SalesTips #SalesTraining #Prospecting #BusinessDevelopment #ConsultativeSelling #B2BSales #RelationshipSellingClick here to view the episode transcript.
NOW PLAYING
How to Sell Without Being Salesy w/ David Newman
No transcript for this episode yet
Similar Episodes
Apr 22, 2025 ·32m
Feb 27, 2025 ·0m
Sep 20, 2024 ·57m
Aug 7, 2024 ·16m