EPISODE · Apr 9, 2026 · 45 MIN
How to Sell Your Audio Plugins w/ Tobias Madsen (Moonbase) | Ep 35
from The Audio Programmer Podcast · host The Audio Programmer Ltd
What does it actually take to get your audio plugins up and selling? In this episode, Josh sits down with Tobias Madsen from Moonbase to talk about the business side of plugin development - the part most developers find harder than the code. Tobias shares his journey from building plugin stores and licensing systems for companies like Yum Audio and Black Salt Audio, to turning all of that experience into Moonbase - a platform now powering over 200 audio software businesses. They cover the real challenges of selling plugins, what a modern business stack looks like for plugin developers, and where things are heading next. Guest: Tobias Madsen (Moonbase - https://moonbase.sh) More at theaudioprogrammer.com
What this episode covers
What does it actually take to get your audio plugins up and selling? In this episode, Josh sits down with Tobias Madsen from Moonbase to talk about the business side of plugin development - the part most developers find harder than the code. Tobias shares his journey from building plugin stores and licensing systems for companies like Yum Audio and Black Salt Audio, to turning all of that experience into Moonbase - a platform now powering over 200 audio software businesses. They cover the real challenges of selling plugins, what a modern business stack looks like for plugin developers, and where things are heading next. Guest: Tobias Madsen (Moonbase - https://moonbase.sh) More at theaudioprogrammer.com
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How to Sell Your Audio Plugins w/ Tobias Madsen (Moonbase) | Ep 35
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