EPISODE · Mar 27, 2024 · 52 MIN
How to stand out from the AI 'blandscape' - with Salesforce, Thomson Reuters and Rascal Ventures
from How to Grow a CMO · host tmp
This bonus episode of How to Grow a CMO is taken from our recent virtual fireside chat on AI. Host: Alastair Hussain, SVP Strategy at The Marketing Practice Guests: Melinda Chan, Head of Marketing, Demand Generation, at Thomson Reuters Joanna Moss, UK&I Director of Executive Programs and ABM at Salesforce Jen Wright, Founder of Rascal Ventures They tackled the big question for many B2B marketing leaders: how do you stand out in a world where every B2B organization wants to talk about ‘AI-powered solutions’? Stay tuned for another series of How to Grow a CMO. Coming soon.
What this episode covers
This bonus episode of How to Grow a CMO is taken from our recent virtual fireside chat on AI. Host: Alastair Hussain, SVP Strategy at The Marketing Practice Guests: Melinda Chan, Head of Marketing, Demand Generation, at Thomson Reuters Joanna Moss, UK&I Director of Executive Programs and ABM at Salesforce Jen Wright, Founder of Rascal Ventures They tackled the big question for many B2B marketing leaders: how do you stand out in a world where every B2B organization wants to talk about ‘AI-powered solutions’? Stay tuned for another series of How to Grow a CMO. Coming soon.
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How to stand out from the AI 'blandscape' - with Salesforce, Thomson Reuters and Rascal Ventures
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