How to Stay Human in Sales Enablement’s AI Era | TFOS 24

from The Future of Selling · host Rick Smith

In this episode of The Future of Selling, host Rick Smith continues his conversation with Roderick Jefferson—bestselling author of Sales Enablement 3.0—to explore how AI, coaching, and culture are reshaping modern sales.Roderick lays out the evolution of enablement, the rise of “Sales 3.0,” and why the best leaders today combine IQ, EQ, and AI. He shares six practical ways AI is transforming sales teams and makes the case for using technology to make reps more human, not less.He also shares what most managers get wrong about coaching, how to build a sales process around the buyer’s journey, and how to design sales kickoffs that actually drive change.📘 Learn more at roderickjefferson.com🔗 Connect with Roderick: https://www.linkedin.com/in/roderickjefferson🔗 Connect with Rick: https://www.linkedin.com/in/rick-smith-094b29b🔗 Learn more about Conquer: https://conquer.io/

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This episode was published on November 4, 2025.

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