How To Stop the Blurred Lines Between Sales, Marketing and Product with Louise Early

Sales are asking what marketing is doing. Marketing is questioning where sales are focusing. Teams operating in silos instead of segments. Sound familiar?In this episode of Spotlight on B2B Marketing, host Karen Lloyd welcomes Louise Early, Marketing and Commercial Director at Navtech Radar, to explore how she is tackling that challenge head on. By building segment teams where sales, marketing and product work together, aligned to the same market focus and success metrics.With a career spanning engineering, field sales, product management and strategic marketing, Louise brings a rare end-to-end perspective on what it actually takes to make these functions work as one.What You'll Learn in This Episode:✔️ Why frontline sales experience shapes stronger, more empathetic marketers✔️ How to implement true segmentation — not just talk about it✔️ What a segment team model looks like in practice✔️ How to define shared KPIs built by the team, for the team✔️ Why curiosity is the most important hire criterion in technical B2B✔️ The real risks of duplicating capability in a segment model✔️ Where AI fits in — and where to be cautiousIf you are leading marketing in a technical or engineering-led business, this one is for you.Connect with Louise on LinkedIn: linkedin.com/in/louiseearly/Connect with Karen on LinkedIn: linkedin.com/in/lloydkaren/Brought to you by Armstrong Lloyd - your go-to solution for recruiting marketing, sales, and business leaders in B2B. Want to know more?Discover more at armstronglloyd.co.uk