EPISODE · Jan 28, 2026 · 33 MIN
How To Systematize A Healthcare Practice (From 2 to 81 Locations)
from Healthcare Empowered · host Wade Emmert
Scaling a business is difficult; scaling a clinical outcome is nearly impossible without the right systems.In this episode, Wade sits down with Dr. Chad Glines and Dr. Caleb Braddock to deconstruct the operational systems that allowed them to grow Genesis Back & Neck to 81 locations.They discuss the transition from "working in the business" to "working on the business," the importance of standardizing clinical protocols (the "Chick-fil-A" model), and why investing in legal and leadership structures early is the only way to avoid chaos as you grow.Chapters:(00:00:00) Intro(00:07:02) The Scaling Epiphany: Moving from manual labor to management systems.(00:12:24) The "Chick-fil-A" Model: How to guarantee the same patient experience in 27 different states.(00:14:00) Genesis University: Creating an onboarding system to train partners remotely.(00:26:50) Tech Stack: The internal communication tools that keep 81 clinics compliant and connected.(00:30:20) The Leadership Team: Why you need to hire people to "do the thinking for you."(00:32:04) Legal Infrastructure: Why setting up your corporate structure correctly early is the ultimate growth hack.
What this episode covers
Scaling a business is difficult; scaling a clinical outcome is nearly impossible without the right systems.In this episode, Wade sits down with Dr. Chad Glines and Dr. Caleb Braddock to deconstruct the operational systems that allowed them to grow Genesis Back & Neck to 81 locations.They discuss the transition from "working in the business" to "working on the business," the importance of standardizing clinical protocols (the "Chick-fil-A" model), and why investing in legal and leadership structures early is the only way to avoid chaos as you grow.Chapters:(00:00:00) Intro(00:07:02) The Scaling Epiphany: Moving from manual labor to management systems.(00:12:24) The "Chick-fil-A" Model: How to guarantee the same patient experience in 27 different states.(00:14:00) Genesis University: Creating an onboarding system to train partners remotely.(00:26:50) Tech Stack: The internal communication tools that keep 81 clinics compliant and connected.(00:30:20) The Leadership Team: Why you need to hire people to "do the thinking for you."(00:32:04) Legal Infrastructure: Why setting up your corporate structure correctly early is the ultimate growth hack.
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How To Systematize A Healthcare Practice (From 2 to 81 Locations)
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