EPISODE · Sep 19, 2025 · 19 MIN
How to Tell Your Brand Story (and Why It Drives Growth) | Ep 40
from Video Mavericks: The Small Business Video Marketing Podcast · host Workshop Media
Your brand story is more than your “About Us” page. It’s the mission, vision, and values that shape how customers see you and why they choose you over competitors.In this episode of Video Mavericks, Jeff and Brett break down brand storytelling for small businesses and explain how to make your story consistent across every touchpoint.You’ll learn:• What a brand story really is (and isn’t)• How mission, vision, and values connect to storytelling• Why consistency builds trust across websites, videos, and customer interactions• Real brand story examples from Nike• How to apply your story in marketing, video, and employee cultureWhether you’re creating a brand video, training new employees, or planning your social content, your brand story should guide every decision.Subscribe to Workshop Media for weekly video marketing insights.Want help unpacking your story? Join our Brand Storytelling Workshop at https://brandstoryworkshop.comGet even more actionable strategies with our Free Small Business Video Marketing https://workshopmedia.co/playbook#VideoMarketing #SmallBusinessGrowth #VideoStrategy #VideoProductionTips #VideoMavericks #WorkshopMedia #MarketingROI
What this episode covers
Your brand story is more than your “About Us” page. It’s the mission, vision, and values that shape how customers see you and why they choose you over competitors.In this episode of Video Mavericks, Jeff and Brett break down brand storytelling for small businesses and explain how to make your story consistent across every touchpoint.You’ll learn:• What a brand story really is (and isn’t)• How mission, vision, and values connect to storytelling• Why consistency builds trust across websites, videos, and customer interactions• Real brand story examples from Nike• How to apply your story in marketing, video, and employee cultureWhether you’re creating a brand video, training new employees, or planning your social content, your brand story should guide every decision.Subscribe to Workshop Media for weekly video marketing insights.Want help unpacking your story? Join our Brand Storytelling Workshop at https://brandstoryworkshop.comGet even more actionable strategies with our Free Small Business Video Marketing https://workshopmedia.co/playbook#VideoMarketing #SmallBusinessGrowth #VideoStrategy #VideoProductionTips #VideoMavericks #WorkshopMedia #MarketingROI
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How to Tell Your Brand Story (and Why It Drives Growth) | Ep 40
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