How to Turn Instagram Into a Booking Machine with Catherine Lyon

In this episode of Under the Veil, host Helena Wong sits down with her social media manager, Catherine Lyon of Catherine Lyon Creative, to break down what it actually takes to build a strategic social media presence as a wedding creative. From battling camera shyness to attracting Gen Z couples, Cat pulls back the curtain on the exact frameworks and mindset shifts that turn your Instagram from a pretty portfolio into a client-converting machine.Key Topics CoveredWhy posting pretty photos alone won't scale your business past six figuresThe PAS Framework (Problem Aware, Agitation, Solution) and how to use it to create intentional content that convertsHow to show up on camera with confidence even when it feels uncomfortableHow to market to Gen Z couples and sell without feeling salesy or pushyResources + Links MentionedFollow Catherine Lyon on Instagram: itscatherinelyonApply for The Creative CEO coaching program: creativeceo.coEnjoyed this episode? Share it with a wedding creative who needs a marketing wake-up call. And if you're ready to stop guessing and start growing, apply to work with me inside The Creative CEO.