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How to Turn Your Customer Base into a Community

EPISODE · Apr 23, 2025 · 17 MIN

How to Turn Your Customer Base into a Community

from HBR On Strategy

”Community” is a buzzword that gets thrown around a lot in the business world. But what does it really mean to build one—and what does it take to make it last? More importantly, how can businesses create communities that drive long-term success? Matt Mullenweg, the cofounder of WordPress and the founder and CEO of Automattic, tackles these questions in this episode. He shares insights on fostering community within a firm—like hiring the right people through auditions instead of resumes—and within a customer base by encouraging engagement and feedback.

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How to Turn Your Customer Base into a Community

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