How to Use AI to Grow Your Business

Artificial intelligence is transforming the way businesses operate, but how do you use AI to grow faster without losing the human connection that builds trust, loyalty, and long-term success? In this episode of the Now You Know Podcast, Maria Mollen shares how she uses AI in her own business to save time, spark creativity, and make better decisions, while keeping authenticity, empathy, and personal connection at the center of everything she does. Rather than replacing people, AI can become a powerful support system when used intentionally. Maria breaks down how entrepreneurs can leverage AI as a tool to work smarter, not harder, and explains where many people go wrong by letting technology replace their voice. In this episode, you’ll learn: How AI can give you back time to focus on what truly matters How to use AI to enhance creativity instead of sounding generic How AI can help you understand your audience — and why empathy still matters Common mistakes entrepreneurs make when using AI How to grow your business faster without losing what makes it human This conversation is for business owners, entrepreneurs, and leaders who want to embrace innovation without sacrificing authenticity. Because the future of business isn’t about choosing between technology and humanity, it’s about learning how to use both.