How to Use Earned Media to Win in 2026 with Robert Rose -...

What this episode covers

Are you struggling to keep your business visible in a world dominated by AI and zero-click search? In this episode, we dive into why earned media is more critical than ever for a modern content strategy. We discuss the shift from simply ""being found"" to ""being cited"" by high-authority sources to ensure you dominate AI search optimization. We reveal why PR is far from dead and how getting featured on other people's audiences might be the most important move you make this year. You will learn: Other People's Audiences: Why getting featured on high-authority properties is the key to building trust and visibility in 2026. Teaching the Bots: How to perform ""house cleaning"" on your bios and profiles to ensure LLMs correctly categorize your business and services. Earned Media Signals: The surprising role that newswires play in jumpstarting AI recognition for your latest research and product launches. Content Strategy: Why surfacing your internal employees as thought leaders is the most effective way to build social currency today. AI Search Optimization: Shifting your focus from billboard-style SEO to exposing unique points of view that drive users to seek you out personally. Our guest, Robert Rose, is a world-renowned marketing advisor, bestselling author, and a founding member of the team that built the Content Marketing Institute. He has spent decades helping global brands navigate the evolution of digital storytelling and strategic marketing.

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This episode is 15 minutes long.

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This episode was published on April 6, 2026.

What is this episode about?

Are you struggling to keep your business visible in a world dominated by AI and zero-click search? In this episode, we dive into why earned media is more critical than ever for a modern content strategy. We discuss the shift from simply ""being...

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