How to Use the Rule of 3's In Septic Quotes | Interview with Mason Rickner

The secret to scaling a septic business isn’t just trucks, tools, or even price—it’s service, culture, and professionalism. In this episode, Mason shares how he built a thriving septic and portable toilet company in just five years, earned 250+ reviews, and turned customer experience into a serious growth engine.Plus, we dive into the numbers that actually drive profitability. Check out the featured Plumbing Sales Coach to help you track your margins, price accurately, and ensure your business is built to scale.If you’re a trades business owner, entrepreneur, or service leader, this conversation is packed with practical ways to increase reviews, improve team culture, and stand out in a crowded market. What You’ll Learn:How Mason grew a septic company from zero to 250+ reviews in just five yearsWhy “six-star service” creates customer loyalty and referralsThe hiring strategy that prioritizes attitude and charisma over experienceHow to build a stronger team culture with simple daily habitsThe metrics Mason watches to improve performance and revenue per callWhy offering 3 quote options helps customers choose the right solutionHow to scale without getting stuck doing everything yourselfWhat adding portable toilets taught him about operations, demand, and leadershipTimestamps: [00:00] - Introduction[00:50] - How the business started[05:08] - Building reviews through service[08:27] - Hiring for attitude and culture[12:10] - Tracking metrics and call averages[15:20] - Competing on value, not price[19:16] - Letting go and delegating[21:38] - Adding portable toilets[23:21] - Marketing and website strategy[30:33] - Final advice for business ownersAbout the Guest/Show: Mason Rickner is the owner of KM Excavation in Stroud, Oklahoma, where he leads a growing septic and portable toilet business. He also works as an Oklahoma City firefighter, bringing a service-first mindset and strong leadership to everything he does.If you found this episode helpful, make sure to subscribe, like, and turn on notifications for more interviews and business growth insights. #SepticBusiness #SmallBusinessGrowth #BlueCollarBusiness #Entrepreneurship #BusinessPodcast