How to use your name, image and likeness to create a nonprofit

In this episode, host Greg Glynn sits down with Neil Golson, Head of Commercialization at Ribbon about how athletes can build their athlete brand through fundraising. Neil talks about Ribbon and how the company is transforming fundraising Neil talks about his branding and marketing experience with major brands, like Coca-Cola and Tesla Why social media is changing fundraising forever The importance of engagement related to marketing The definition of a fiscal sponsorship and how it works How Ribbon helped Pliable athlete Sadie Armstrong start her nonprofit that benefits young softball players. Why nonprofits should be part of your athlete brand Neil talks about why professional athletes are using Ribbon How Sadie connected with Imprint, which helps entertainers and athletes start a nonprofit Examples of companies who are using side cart charities How the process works to get set up with Ribbon Episode Links Ribbon website: https://getribbon.org/ Facebook: https://www.facebook.com/ChooseRibbon LinkedIn: https://www.linkedin.com/company/getribbon/ Pliable athlete Sadie Armstrong: https://pliablemarketing.com/news/f/sadie-armstrong-softball-portland-high-school