How Truly Nolen Built a Global Pest Control Company

Truly Nolen has been serving Tucson for more than 80 years, but the story starts in the Great Depression — cleaning outhouses in Miami Beach and solving whatever problem showed up next.In this episode, Michelle Nolen shares how the company grew from humble beginnings into a multi-state operation headquartered in Tucson — and why culture is the first thing that can break when a company scales.We talk about prevention over reaction, why pest control is really a relationship business, and how executive leaders still do ride-alongs in the field to stay grounded in reality.Michelle also speaks candidly about knowing when to pivot. As she put it: everything you did got you to here — but if you want to go there, you have to do something different. And usually, that decision is scary.If you’re a Tucson business owner thinking about growth, longevity, or protecting culture while evolving — this conversation is for you.Two-Lane Tucson features conversations with the people building and stewarding Tucson’s business community — one story at a time.Full episode page: https://www.desertskieslocalseo.com/episode-2-season-2-michelle-nolen.html