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How TV is borrowing from the social media ad playbook

EPISODE · Oct 17, 2023 · 29 MIN

How TV is borrowing from the social media ad playbook

from Next in Media · host effectv, comcast advertising, Mike Shields

Next in Media chatted with Pooja Midha EVP, General Manager at Effectv, a division of Comcast Advertising, about how local advertising is evolving beyond old fashioned spot cable. Midha also gave an update on the state of addressable TV, and why she things the influx of local brands to CTV could lead to a much longer tail for the medium. Guest: Pooja MidhaHost: Mike ShieldsSponsored by: Comcast AdvertisingProduced by: Fresh Take

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How TV is borrowing from the social media ad playbook

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