How UX Can Enhance Your Conversions
This week on Marketing Like a Mother, Michelle is talking with UX copywriting expert Susan Reoch about all things user-friendly when it comes to your website, emails, funnels (and basically any other copy you use in your business!). Susan has spent the last 10 years writing razor-sharp web and sales copy for everyone from local bookkeepers to Booking.com. She’s been featured in Copyhackers, Writers in Tech, Proceed with Passion and The Content Byte. In this episode, Susan and Michelle talk about: What User Experience (UX) is How copywriting and UX are an unlikely match made in heaven Susan's best advice for getting started using UX copywriting in your business Using Design Thinking in your business to improve your results And a whole lot more! Timestamps 00:03 Exploring UX Copywriting 02:24 Role of UX and Copywriting in Enhancing User Experience 04:11 Conversation on the Benefits of UX in Digital Marketing 05:54 Marrying UX and Copywriting 07:47 The Merging of UX Writing and Conversion Copywriting 09:11 Conversation on UX and Copywriting Techniques 10:44 Exploring UX Copywriting for Small Businesses 16:42 Exploring User Journeys for High Ticket Services 19:19 Conversation on UX Testing and Evaluating User Experience 21:12 Using Data to Improve Business Success: Tips and Tricks for UX Design 24:15 Exploring Design Thinking and UX Principles for Online Businesses 26:00 Exploring UX Copywriting 27:26 Heading: UX Design Tips for Busy Business Owners Connect with Susan Here: http://susanreochcopywriter.com/
Summary
First published
05/21/2023
Genres
Duration
28 minutes
Parent Podcast
Marketing Like a Mother
View PodcastSimilar Episodes
-
Learning To Trust God Like A Mother
05/12/2019
Learning To Trust God Like A Mother by Valley View Church of Christ
Clean -
What is a Mother?
10/18/2023
motherisaquestion@gmail.com (Mother is a Question)
When Julia found out she was pregnant, she was bombarded with voices in her head around what a mother was supposed to be. In this episode, Julia turns to Laurel, who is on her own inspiring journey of reckoning with those voices and creating the motherhood that is true to her. Laurel never wanted to be a parent growing up because she couldn’t imagine herself fitting into the narrow frame of heteronormative parenting. But along her windy path toward becoming a mother, she discovers there is so much more possible in who we can become, how we love, and how we create family. Join us as we reckon with who we are as mothers in the face of societal expectations and narrow definitions, and what is possible when we do.
Clean -
Pray like a Mother!
05/10/2020
Pray like a Mother!
Clean -
An Invitation to Become Disciples Like His Mother
09/26/2023
An Invitation to Become Disciples Like His Mother by Fr. Barry Braum
Clean
Similar Podcasts
-
Sell Like A Beast Podcast
08/11/2020
Tom Ricciuti
Tom Ricciuti is a sales coach, author, host and speaker on a mission to exorcise negativity and inspire people to abandon average and dominate like beasts!Tom is known for his acumen for coaching sales professionals on how to dominate, not compete. His approach to selling and closing continues to garner quantifiable growth in each and every endeavor for his clients. There is no better matrix to measure results than the repeat business of clients and a healthy referral program.
Clean -
Marketing Madness by the Bridges Twins
08/11/2020
Marketing Madness by the Bridges Twins
On the Marketing Madness show we tackle challenges submitted by our listeners....and we have fun sharing the solutions. When you want to find answers to those burning questions that Google can't quite help you with, this is your show. With experiencing ranging from development of large scale web applications, managing 7 figure+ monthly Adwords accounts, working in the Fortune 500, co-authors of 3 books and much more you can submit us any challenge and we will tackle it. Listen in, have fun, grab a coffee and join us today.
Clean -
Faucet: A Fresh Business Podcast
08/11/2020
Graham Onak(GainTap)
Self-employed? Want to be? Faucet is a fresh business podcast for the self-employed and aspiring self-employed created by Graham Onak. It covers the journey of a 9-to-5 office guy as he pursues his dream of being a self-employed business owner. No jargon, just stories, tips and experiences.Graham is a Chicago based musician, runner, quasi-vegetarian and marketer. He helps small to medium sized businesses get more customers by building marketing programs, websites and other cool stuff. He'll cover how to get your first clients, common hurdles that can be overcome with a little planning, new apps that can help and much more.
Clean -
FitSitePlus Audio, a www.primalpattons.com blog
08/11/2020
Thomas Patton
This is the audio side of FitSitePlus.Com, a www.PrimalPattons.com blog.If it sounds like we are not fitness cover models… that’s cause we are not. We are regular people just like you, also endowed with stubborn body types, anxieties, and frustrations. After struggling through everything that works and what doesn’t, we have finally found balance, confidence, and consistent self appreciation. We feel life is too short not to share the journey and enable you to experience the same.Let us empower you to finally make the changes to your life you have been promising yourself.Our Services: http://bit.ly/1GGF7A7
Clean -
Wild Blue Yonder: A Novel of the 1960s
08/11/2020
Jack B. Rochester on Podiobooks.com
Wild Blue Yonder is the coming-of-age story of Nathaniel Hawthorne Flowers, a smart but sheltered boy from suburban Chicago whose beloved father suddenly dies, resulting in his flunking out of college. Nate receives a draft notice from the Army but after some “encouragement” from his mother, decides to enlist in the Air Force instead. It is 1965. Nate is 20 years old. Airman Flowers goes not to Vietnam but Germany, straight into a military Catch-22. His assignment: writing stories as a reporter for the Stars and Stripes newspaper which will never see print. Nate's adventure deepens as he and his fellow troops try to understand why they're there, the military mindset, and the massive social turbulence of 1960s America. Existential, psychedelic, funny, and laced with rock 'n' roll, Wild Blue Yonder is the story of Nate's quest for personal and spiritual values while discovering the meaning of family, friendship, and the love of the girl he left behind."I could not put this novel down,
Clean -
Branding Blitz
08/15/2020
Let me take you behind the scenes as I use try to quickly launch and scale a new business while utilizing various marketing strategies to build a powerful brand around the business.Initially we'll focus on building the business by using Amazon as the primary sales channel - but together we'll watch as the brand grows beyond the basic FBA marketing tactics.
Clean -
Four Peas in a Podcast
08/15/2020
Derek Lang
We ramble on for an hour about absolutely nothing.
Clean -
Nightmare on Film Street - A Horror Movie Podcast
08/12/2020
Kimberley Elizabeth & Jonathan Dehaan
Horror for the Casually Obsessed. A candid, comedic take on the horror movie genre from hosts Jonathan Dehaan and Kimberley Elizabeth. Episodes drop most Thursdays on iTunes, Spotify, and our Website. Become a member of the Fiend Club for Exclusive bonus content & rewards. Join us, if you dare! Hosted on Acast. See acast.com/privacy for more information.
Clean -
Rooted Life Radio
08/11/2020
Lori A Andrus > Transformational Guide
Rooted Life Radio is your place to reconnect with your authentic self and create an adventurous, vibrant, and joy-filled life. Join Lori A Andrus each week as she gets raw and real sharing personal stories, daily rituals, and invites you into intimate conversations with thought leaders on topics such as spirituality, health and wellness, relationships, creativity, crystals, and soulful travel. Listen in to discover practical guidance, insider tips, sacred practices and rituals that will help you get deeply rooted and create a more vibrant, healthy, wealthy, and joy-filled life! Grab a cup of tea. Light a candle. Get cozy. And let’s dive in.www.loriaandrus.com
Clean -
Da Windy City: A Chicago Bears Podcast
08/12/2020
FanSided
Da Windy City podcast is the official Chicago Bears podcast from FanSided. Join host Mark Carman as he discuss the latest Bears news and rumors.
Clean -
Buy Us A Shot, We're Tying The Knot
08/17/2020
Hillary And Jason
Hear the origins of our relationship, listen as we explore our family trees, and get the dirt from our closest friends as we travel down memory lane.
Clean -
Experts On The Wire (An SEO Podcast!)
08/12/2020
Dan Shure (SEO)
Downloaded over 500,000 times! Experts On The Wire is a monthly SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I'm an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobile SEO, eCommerce, crawling, content marketing & more.
Clean
Discussion (0)
No comments yet
Be the first to share your thoughts about this episode!