How We Grew Simon Squibb From Zero to 200 Million Views/Month

from Creator Playbooks · host Callum Mcdonnell

Meet Callum Church and Jack Whettingsteel, co-founders of HelpBnk and the content viral geniuses behind Simon Squibb's massive social media success. These young entrepreneurs have skyrocketed Simon's brand to over 200 million monthly views. Get Simon Squibb's Strategy (FREE): https://callummcdonnell.substack.com/ Tools I use: VidIQ - https://vidiq.com/creatorplaybooks/ Riverside - https://riverside.fm/?via=callum Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Work with Callum: https://www.7xcontent.com/ Follow HelpBnk on socials: Callum Instagram - https://www.instagram.com/callumchurch15/ Jack Instagram - https://www.instagram.com/jackwhettingsteel/ HelpBnk Instagram - https://www.instagram.com/helpbnk/ YouTube - https://www.youtube.com/@HelpBnk/ LinkedIn - https://www.linkedin.com/company/helpbankapp/ Website - https://helpbnk.com/ Timestamps: 00:00 Introduction to Simon Squibb and Content Creation 00:56 How to Stand Out Online 03:22 How Simon Squibb Mastered Short-Form Video Content 07:44 How to Create Videos People Actually Want to Watch 12:01 Simon Squibb’s Social Media Strategy 14:23 How to Make Money as a Content Creator 16:00 How to Pitch and Secure Brand Deals as a Content Creator 24:17 The Mindset You Need to Succeed Online 27:45 The Team and Systems Behind Simon Squibb’s Viral Videos 32:20 How to Craft the Perfect Hook for Your Videos 35:54 How to Grow Your YouTube Channel Fast 39:20 Top Strategies for Growing with YouTube Long-Form Content 46:37 How Simon Squibb Boosts Engagement on Video Content 49:11 Building a Mission-Driven YouTube Channel and Brand 51:15 Short-Form vs. Long-Form Content 56:39 The #1 Hack Every Content Creator Should Be Using 59:03 Viral Content Strategy: How to Go Viral More Often 01:04:23 The Power of Purpose and Ownership 01:06:06 How Equity and Incentives Can Grow Your Business 01:09:27 Quickfire Questions

NOW PLAYING

0:00 1:13:52

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

The Reds are safe, and Forest sack another Head Coach - Carly Davies departs! YATESY'S ESPRESSO BAR, 12th May 2026

May 12, 2026 ·36m

"IT HAD TO BE YOU": Nottingham Forest 1-1 Newcastle United - The 1865 Match Report, May 2026

May 11, 2026 ·28m

FOREST vs NEWCASTLE PREVIEW: 1865 Podcast Extra, 9th May 2026

May 9, 2026 ·8m

THE EUROPEAN DREAM IS OVER: Aston Villa 4-0 Nottingham Forest (4-1 on agg): The 1865 European Match Report

May 8, 2026 ·42m

Episode 319 - "Thingbeard!"

May 7, 2026 ·77m

Europa League Semi-Final preview - a view from a Villan: YATESY'S ESPRESSO BAR, 6th May 2026

May 6, 2026 ·46m

Similar Podcasts

The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str Dragnet Entertainment Radio The Dragnet radio show was a groundbreaking and influential police procedural drama that ran on NBC from 1949 to 1957. Here are some key things to know about it:Main Features:Focus: The show followed the cases of Sergeant Joe Friday and his partners, primarily in the Los Angeles Police Department. It depicted the real-life work of detectives, including the tedious investigation process, interviews, stakeouts, and occasional danger.Realism: Jack Webb, the show's creator and star, aimed for authenticity. Episodes were often based on real cases, with details changed to protect the innocent. The dialogue was direct and unvarnished, mimicking the way police officers actually spoke.Famous Intro: The show's opening sequence is iconic: the announcer's voice declaring "This is the city... Los Angeles... California..." followed by the signature "dun-dun-DUN" theme music.Impact:Pioneering Police Procedural: Dragnet is considered a pioneer of Gems with Miles and Julian Julian Shapiro-Barnum and Miles Gems with Miles and Julian is an irresistibly charming, insightful, and delightful podcast that pairs the brilliant, always-surprising 7-year-old Miles with Julian Shapiro-Barnum, the comedian and creator of the hit show Recess Therapy and Celebrity Substitute. Miles leads in-depth conversations inspired by all the sweet and wacky questions his 7-year-old brain conjures up. Each guest adds a heartfelt “gem” to Miles’ time capsule that he will open when he turns 18. Tech Of The Future With AppSumo (Hosted by Chris Cownden) Christopher Paul Cownden Visionaries like you and I see the world differently—and deserve the right tech to match. Listen to the people behind our favorite AppSumo tools on the Tech Of The Future podcast including BIGVU, VistaSocial, Sessions, VBOUT, Castmagic and lots more. Listen out for exclusive deals and best practices for using these tools to your advantage as a podcaster, entrepreneur or content creator. Topics include ai, software, digital marketing, productivity, email marketing, content repurposing, podcast hosting, search engine optimization and podcast editing. Guests include: Jacob Bozarth, Richard Fallah, Blaine Bolus, Rob Winters, Melinda Wittstock, Kareem Mostafa, Dante Healy, Lisa Khera, Tonya Gossage, Jonathan Reid, JaMarr John Johnson and Austin Armstrong, SA Grant, Phil Better, Mike Cavaggioni, JaMarr John Johnson and Noah Kagan. Hosted by Chris Cownden in partnership with AppSumo.

Frequently Asked Questions

How long is this episode of Creator Playbooks?

This episode is 1 hour and 13 minutes long.

When was this Creator Playbooks episode published?

This episode was published on October 9, 2024.

What is this episode about?

Can I download this Creator Playbooks episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!