How We Made Reservation Agreements Work – Shaun Adams on Perseverance, Process & Protecting Clients

In Episode 4 of The 5% Club Podcast, Bryan Mansell is joined by Shaun Adams, Owner of Cooper Adams Estate Agents, who shares a candid and insightful journey of how his agency moved from hesitation to full integration of Reservation Agreements.From a modest 5% uptake to now nearly 90% of sales secured with a reservation agreement, Shaun breaks down how his team built confidence, adapted their process, and significantly reduced fall-throughs.The old approach to the new approach: "Build it into every step: from appraisal to offer"Expect honest reflections, helpful comparisons (including a spot-on car insurance analogy), and a practical 7-step strategy that other estate agents can easily adopt.Whether you're new to Gazeal or looking to improve your process, this episode is a must-listen for agents serious about certainty, professionalism, and protecting clients.