How your brain can reveal what you buy - Nudge

What this episode covers

Paul Zak can predict what customers buy without speaking to them. He’s even able to boost charitable donations by spraying a donor with hormones. Find out how in today’s episode of Nudge. --- Read Paul’s book Immersion: https://shorturl.at/YcYxu Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Today’s sources: Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84(3), 231–259. Rogers, R. W., & Mewborn, C. R. (1976). Fear appeals and attitude change: Effects of a threat’s noxiousness, probability of occurrence, and the efficacy of coping responses. Journal of Personality and Social Psychology, 34(1), 54–61. Zak, P. J. (2022). Immersion: The science of the extraordinary and the source of happiness. Lioncrest Publishing.

Share this episode

Similar Episodes

Aisha Muhammad on Intuition, Mediumship, & Coming Home to Yourself

Jul 1, 2026 ·94m

Why the Best Leaders Treat Themselves Like Elite Athletes

Jun 17, 2026 ·5m

Ease the Squeeze: A Soulful Conversation with Azuree Ashby Lowery on Rest, Renewal, and Giving Yourself Space and Grace

Jun 17, 2026 ·81m

Intuition, Signs, & Spirit Guides: Answering Your Most Common Questions

Jun 4, 2026 ·41m

The 60-Second Reset — How to Shift Your State Before It Shifts Your Team

Jun 3, 2026 ·5m

Episode 19 - TRANSFORMERS

May 26, 2026 ·55m

Similar Podcasts

One Thing Today Michael Nobbs One Thing Today provides a regular nudge to remind you to live gently and to take a small daily step with your creative work. Artistic Accomplices Eric M. Scott We all could use a little creative nudge every now and then that will prod us, encourage us, and give us a shot of inspiration. Artistic Accomplices is the podcast that gives you small doses of motivation and creative encouragement as you make, create, play, and live. Join Eric Scott as he shares his thoughts on art, creativity, and learning and interviews artists, writers, educators, and more. Like the gym buddy that motivates you to hit the gym on a regular basis, Artistic Accomplices is that little voice in your ear telling you to hit the studio, or pull out the paints, or pick up the pen. The Leader's Kitbag Ben Morton The Leader’s Kitbag is a practical podcast for busy and aspiring leaders, hosted by leadership expert Ben Morton.Each episode is packed with tools, tips and tactics you can use immediately. In 5–10 minutes, you’ll get a clear insight, a simple framework or prompt, and a nudge to put it into practice.If you want actionable tools and a clearer path to leadership success, this is your kitbag for the journey. Your Morning Nudge: Breathe & Believe Kasey Crawford Kellem This brief, uplifting podcast is a perfect way to ignite your day! Each morning you will be given a breathing technique and a reminder/anchor words/mantra to help you get up and going through your day! The breaths are great tools to combat anxiety, anger management, depression and to improve focus, relaxation, and happiness. The mantra/reminder are words for you to hold on to during the day to help you cope with stress, conflict, and the day in general! Make this podcast your wake-up call each morning!! Everyone can benefit from a morning nudge!!!

Frequently Asked Questions

How long is this episode of Nudge?

This episode is 31 minutes long.

When was this Nudge episode published?

This episode was published on August 4, 2025.

What is this episode about?

Paul Zak can predict what customers buy without speaking to them. He’s even able to boost charitable donations by spraying a donor with hormones. Find out how in today’s episode of Nudge. --- Read Paul’s book Immersion:...

Can I download this Nudge episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.