EPISODE · Mar 28, 2026 · 22 MIN
Howard Behar, Former Starbucks President: It Was Never About Coffee
from Legends N Leaders · host Ben Weiss
We sit down with Howard Behar to unpack the journey behind helping build one of the most iconic companies in the world.From his early days in retail to becoming President of Starbucks, Howard shares the lessons, challenges, and defining moments that shaped his leadership philosophy. Along the way, he helped scale Starbucks into a global brand—while staying grounded in a people-first approach.This conversation goes beyond business tactics. It’s about what it really takes to build something that lasts.We dive into:The key moments that shaped his careerHow Starbucks scaled without losing its cultureWhy leadership starts with peopleHoward’s story is a reminder that great companies aren’t just built on products—they’re built on values.
What this episode covers
We sit down with Howard Behar to unpack the journey behind helping build one of the most iconic companies in the world.From his early days in retail to becoming President of Starbucks, Howard shares the lessons, challenges, and defining moments that shaped his leadership philosophy. Along the way, he helped scale Starbucks into a global brand—while staying grounded in a people-first approach.This conversation goes beyond business tactics. It’s about what it really takes to build something that lasts.We dive into:The key moments that shaped his careerHow Starbucks scaled without losing its cultureWhy leadership starts with peopleHoward’s story is a reminder that great companies aren’t just built on products—they’re built on values.
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Howard Behar, Former Starbucks President: It Was Never About Coffee
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