I Bottled My Mother: Building Mrs. Meyer’s Clean Day | Monica Nassif

What happens when a nurse-turned-speechwriter has a eureka moment in a big-box store and decides to reinvent the way America cleans? In this episode of the Balancing Act podcast, host Andy Temte talks with Monica Nassif—the founder of Mrs. Meyer’s Clean Day and Caldrea—about building brands rooted in authenticity, disrupting a $30 billion market, and knowing when to let go of the business you built from nothing. Monica Nassif is a serial entrepreneur, brand builder, consultant, and author based in Minneapolis. She founded Caldrea in 2000 and Mrs. Meyer’s Clean Day in 2002, scaling the brands into more than 20,000 stores nationwide before selling to SC Johnson in 2008. Her career began at Target Corporation (then Dayton Hudson) as an executive speechwriter, and she went on to found the marketing communications agency Kilter Inc. Monica has been inducted into the Minnesota Business Hall of Fame and named University of Minnesota Entrepreneur of the Year and Ernst & Young Entrepreneur of the Year (Midwest Division). Her work has been featured in The New York Times, Fast Company, and Real Simple. She also appeared on NPR’s How I Built This with Guy Raz. Her new book, I Bottled My Mother: The Mrs. Meyer’s Story: Grit, Grime & Growing a Business (IdeaPress Publishing, March 2026), is her third book. Monica’s rocket-booster moment came at 28—the oldest intern in Target’s history—when her English advisor slid an internship application across the table and changed the trajectory of her career. That experience ignited a love for retail and consumer products that eventually led her to walk a big-box store in Atlanta, look at a pallet of garish cleaning products, and ask, “What if that was awesome?” Guest: Monica Nassif Website: monicanassif.com Book: I Bottled My Mother: The Mrs. Meyer’s Story: Grit, Grime & Growing a Business (IdeaPress Publishing, March 2026) LinkedIn: linkedin.com/in/monica-nassif-686876335 Host: Andy Temte Website: andrewtemte.com Available on YouTube, Apple Podcasts, Spotify, Podbean, and all major streaming platforms.