“I Just Want to Help People” — Why That’s Not Enough to Grow Your Coaching Business with Anne Shields | Ep 15

In this episode of Change Champions, we sit down with Anne Shields, a liberal arts life design coach who specializes in helping the “lost and confused” find meaningful direction. With a background in higher education and years of experience training coaches, Anne brings a unique perspective on what it really takes to build a sustainable coaching business—especially for those who resist the traditional marketing playbook. Together with co-hosts Riley and Ped, Anne unpacks the tension between pure coaching, mentoring, and business-building, offering grounded insights on niching, visibility, and why saying “I just want to help people” isn’t enough to succeed. Whether you're credentialed or not, this episode challenges you to rethink how you serve—and how you show up.