I messed up our social media! Here is what I'm doing to fix it... - S17-E08

As an agency we have not been generating the traffic, the engagement and the leads like we used to on social media. In this episode I share with you our recent discoveries, the mistakes we've been making and what we've done about it. Over the last two years I’ve kept on doing the same thing and found we’ve begun to stagnate. Twitter has languished in the 2k follower mark. Traffic to our websites from social media has been dropping. For example month shows 98% traffic being search engine or direct traffic and 2% being from social postings. (Saving grace is that Google has been driving more traffic to our sites that we could ever have imagined but that is a whole different podcast). Don't panic, it's not all doom and gloom. Social networking on Facebook is consistenty generating us leads, but our reach to new people, and the building of the brand via other social platforms had come to a near full stop. In todays show, I share with you lessons we have learned and illustrated what we were doing wrong where approriate. The key points: Be where the audience isDon't hide behind the cameraEngage with peopleHashtags still have powerPost mixed mediaNative is bestAutomation still needs human aspectTime can be strategic.... but algorithms...Keep educating yourselfReview the data Connect with us on social media: Instagram - click here Lee's facebook - click here Facebook group - click here Useful tools: Crystal.ai - click here Google Analytics - click here --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency. --- See acast.com/privacy for privacy and opt-out information.