"I Took a 70% Pay Cut to Build This" — Wesley Ulloa's Brutal Truth

She took a 70% pay cut for 3 YEARS to build her brokerage. Today, Wesley Ulloa runs Luxe Properties — a $6 BILLION real estate empire in Miami.In this episode of TruTalks, Wesley sits down with Luis Perez to share the unfiltered truth about what it actually takes to build a real estate empire from the ground up. From getting her license the day the 2008 financial crisis hit, to losing her father's business as a kid, to scaling a brokerage during one of the worst markets in history — this is the story behind the story.What you'll hear:- Why Wesley took a 70% pay cut for 3 years to build Luxe Properties- The Warren Buffett quote that got her through the 2008 crash- Why rejection is the filter — not the enemy- The tragedy that taught her what grit really means- The 3-tiered system Luxe Properties uses to develop self-sustaining agents- Why instant gratification is killing the real estate industry- The negotiation rule that wins every deal- How to choose a business partner without it ending in divorce- Why the Miami Heat culture model is the blueprint for building a brokerage- The mindset shift that takes you from average agent to top 10%Whether you're a real estate agent, an entrepreneur, or anyone who's wondered whether grit can beat talent — this conversation will change the way you think about success.TruTalks is the podcast where business meets real life. Hosted by Luis Perez, founder of TruView Inspections, the show brings you raw, unfiltered conversations with the top operators in real estate and business.Follow Wesley Ulloa on Instagram: @thewessidestoryFollow Luxe Properties: @luxepropertiesmiamiFollow TruTalk Podcast: @truviewinspectionsNew episodes weekly. Subscribe so you don't miss the next conversation.