'I want the show to be more widely available': Christian O'Connell pushes for networking into Sydney

'It doesn't have to be this way' - PHD's Chris Stephenson on the complexities of marketing in a programatic world

Release Date: 05/05/2022

Description: In today’s Unmade podcast, I talk to Chris Stephenson, the charismatic owner of one of the world’s most intriguing media planning brains.During our conversation inside PHD’s London headquarters, Stephenson discusses his recent transition from APAC strategy chief to global chief marketing officer and the agency’s place within a crowded market.He also discusses some of the principles explored in the media agency’s ninth book, Shift, exploring the changing marketing landscape.PHD believes the marketing industry is undergoing the media equivalent of the Cambrian Explosion, the prehistoric moment when evolution rapidly accelerated. But, argues Stephenson, this increased complexity does not need to leave marketers overwhelmed - if they can tame them technology and make it serve them, rather than the other way round.A reminder that Unmade’s first event, Marketing in a Cost of Living Crisis, takes place at Forrester’s in Surry Hills three weeks from now, on May 24 at 5pm. Even before this week’s interest rate rise, cost of living was already a topic in every household.I’ll be moderating a panel featuring Optus CMO Melissa Hopkins, GroupM CEO Aimee Buchanan, Macquarie University’s Professor Jana Bowden, a leader in marketing research, and one of my favourite strategists, Shapeshifter founder Al Crawford.Tickets are on sale now for $69, or $10 for paying Unmade members. Click here to book.Have a great day.Toodlepip…Tim [email protected] This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Explicit: No

Media Unmade - Chapter 15: A House of the Most Brittle Glass

Release Date: 02/03/2022

Description: Welcome to the latest edition of the Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.In today’s episode we explore the booms and bubbles that consumed Australia’s media industry in the previous decade.We explore the cautionary tale of how Alex Malley, the CEO of accountancy industry body CPA, become Australia’s content marketing poster child by using his organisation’s massive marketing budget to make himself famous. It all came undone after The Australian Financial Review’s Rear Window columnist Joe Aston began asking hard questions.Still on the subject of content marketing, we tackle the story of how King Content went from being Australia’s hottest agency to a disastrous acquisition for Isentia.And away from the bubbles, the digitisation of the outdoor industry proved to be a boom. QMS Media entered the stage. Ooh Media and APN Outdoor did a merger deal, only for it to be scuppered by the regulator. Adshel was snapped up. And James Warburton returned to media for a brief, rehabilatory, stint at APN Outdoor.Thanks for subscribing to Unmade.If you enjoy hearing the podcast, please do give it a five star rating on whichever podcasting app you use. That helps other people find it, and gives me some much needed validation.Audio production on Media Unmade comes courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.As ever, I welcome your thoughts to [email protected], or via the ugly brown comment button below.Time to let you go about your Thursday. Have a great day.Toodlepip…Tim BurrowesProprietor - Unmade This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Explicit: No

Tim Burrowes And Darren Chat Media, Marketing, Trade Journalism And Mumbrella

Release Date: 05/25/2021

Description: Tim Burrowes is the founder and editor-at-large of Australia's biggest media and marketing platform Mumbrella. He is also the author of the soon to be released book, Media Unmade. Tim shares his experience launching the highly successful Mumbrella from scratch and talks about the role of trade journalism in the marketing, media and advertising category. He also reflects on the many challenges encountered and the changes that have occurred in the more than 12 years since the launch of Mumbrella. https://www.trinityp3.com/2021/05/media-marketing-trade-journalism-mumbrella/

Explicit: No

Media Unmade - Chapter 11: Blood, Sweat and Tears; and The Unmade Index slides again

Release Date: 01/07/2022

Description: Welcome to the latest edition of the Unmade podcast. Today’s edition features another free extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.One of the things I was fascinated to learn in researching Media Unmade was the atmosphere in Kim Williams’ big office in News Corp’s Holt Street headquarters the day he told his team he was leaving. He may have earned the opposition of the company’s editors, but his inner circle were true believers. Until I wrote the book, I don’t think it was in the public domain that Williams had wept when he told his team the news. On as an emotional and tiring day as that, there’s no shame there.Even now, I can’t make up my mind whether the company would be in a stronger position if Williams had been able to see through his restructuring, or whether his challenge to state-based autonomy would have wiped out local advertising in the long term.This chapter also covers the 2013 stock split that saw News Ltd become News Corp Australia, and the creation of 21st Century Fox. As I wrote in Unmade yesterday, the split, which was lucrative for shareholders, was an example of Rupert Murdoch’s deal making genius.It was a busy time for News Corp. Michael Miller left. Lachlan Murdoch returned. Miller came back.Then there were the shenanigans after the NRL left Foxtel out in the cold. When News Corp goes to war with someone it really goes to war with someone.Unmade Index - down againThe second day of the Unmade Index saw Australia’s media and marketing stocks take another battering.Yesterday saw another 2.3% wiped off the value of the ASX-listed media and marketing companies.HT&E was the only company to improve its share price, while real estate platform Domain Group slumped 6.5% as speculation grows of a slowdown in the property market. Ooh Media’s market capitalisation fell below $1bn, while Southern Cross Austereo is now trading close to its lowest point in a year.Today’s audio chapter of Media Unmade is free to all subscribers. Some future chapters will only be available only to paying subscribers to Unmade. The paid tier is available from $65 per month.If you enjoy hearing it, please do give it a five star rating on whichever podcasting app you use. That helps other people find it, and gives me some much needed validation.Audio production on Media Unmade comes courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.As ever, I welcome your thoughts to [email protected], or via the ugly brown comment button below.Time to let you go about your Friday. Have a great day.Toodlepip…Tim BurrowesProprietor - Unmade This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Explicit: No

New Digital Age

Release Date: 04/22/2021

Authors: New Digital Age

Description: Interviews, insight & analysis on digital media & marketing

Explicit: No

Talk Life Science Marketing Analysis

Release Date: 08/12/2020

Authors: Laura Browne

Description: 'Talk Life Science Marketing Analysis'. In this podcast we explore marketing and media analysis for life sciences. Touching on topics from marketing data to our guests biggest marketing failures and successes, because it is in learning from others that the magic happens.

Explicit: No

Ferrous Media Marketing

Release Date: 04/19/2021

Authors: Ferrous Media

Description: Ferrous Media Marketing will give You a detailed Analysis of various things such as Business strategies , sales , social media marketing , Marketing , digital marketing , Facebook ads , google ads and what not . We will be discussing case studies on our platform . Thank You For joining ! Cheers and wish you a lot of marketing success .

Explicit: No

WSJ Media Mix

Release Date: 04/09/2021

Authors: The Wall Street Journal

Description: With lively analysis, timely insights and in-depth interviews, WSJ editors and reporters cover the fast-changing media and marketing business.

Explicit: No

Soundtracula Says Hello

Release Date: 09/04/2020

Authors: Lewis Lowrey

Description: Music for unmade films, meditation, and madness by Lewis Lowrey and guests.

Explicit: No

The Redirect Podcast - SEO & SEM News & Discussions

Release Date: 09/23/2020

Authors: BlackTruck Media + Marketing

Description: A podcast of search industry discussion and analysis from the BlackTruck Media + Marketing team. Topics include search engine optimization (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), content strategy, local SEO, social media, and other areas of digital marketing. Subscribe on SoundCloud, iTunes, or Stitcher.Listen to our podcasts shorts - BTW with BlackTruck MediaListen to our full-length episodes - The Redirect Podcast

Explicit: No

Radio Today Tonight

Release Date: 04/17/2021

Authors: radiotoday.com.au

Description: Radio Today brings you the week's top radio, audio and podcast industry headlines from the Take 2 Media newsroom.Radio Today Tonight arrives every Thursday, mixing news and analysis, along with a discussion of all the personalities, politics and pressures involved in the industry.Radio Today is the Australian media and marketing industry's go-to source for breaking news, analysis, ratings and jobs.

Explicit: No

Light Alive Marketing Podcast

Release Date: 04/17/2021

Authors: Light Alive Marketing

Description: Light Alive Marketing Podcast highlights the history, insight, and success stories of today's influential marketing professionals. We cover marketing strategy, research, data analysis, product naming, graphic design, branding, web sites, social media, advertising, promotions, publicity and much more. Learn more at https://www.lightalive.marketing

Explicit: No

Marketing Environment

Release Date: 08/31/2020

Authors: Er. Sthita Prajna Moharana

Description: Marketing Environment Analysis

Explicit: No

The Sales "How to" Podcast

Release Date: 08/22/2020

Authors: Shavon

Description: Business and client development tips, analysis of ethics rules that govern sales and marketing activities of lawyers + sales news, interviews & analysis re: trends in the sale and marketing of legal services.

Explicit: No

Monday Breakfast

Release Date: 08/12/2020

Authors: James Tait, Rob Harrison

Description: Current affairs, media analysis, alternative media.

Explicit: No

Wednesday Breakfast

Release Date: 09/02/2020

Authors: Grace Hall, Sonia Randhawa

Description: Current affairs, media analysis, alternative media.

Explicit: No