EPISODE · Apr 15, 2024 · 4 MIN
IAB's Podcast Upfront, Olympic Ads Selling Fast, & More
from Sounds Profitable
Here's what you need to know for today in the business of podcasting: what to expect from the 2024 IAB Podcast Upfront, Jordan Harbinger's three lessons to podcast advertisers, Rebecca Lavoie's tips for public radio station podcast success, and NBCUniversal reports they've sold out all digital and linear ad inventory for the 2024 Paris Olympics opening and closing ceremonies. Find links to every article mentioned and the full writeup at Sounds Profitable.com
What this episode covers
Here's what you need to know for today in the business of podcasting: what to expect from the 2024 IAB Podcast Upfront, Jordan Harbinger's three lessons to podcast advertisers, Rebecca Lavoie's tips for public radio station podcast success, and NBCUniversal reports they've sold out all digital and linear ad inventory for the 2024 Paris Olympics opening and closing ceremonies. Find links to every article mentioned and the full writeup at Sounds Profitable.com
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IAB's Podcast Upfront, Olympic Ads Selling Fast, & More
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