IAP 166: Tips for the Italian American Small Business Owner with Special Guest Matt Rizzetta

Shop small and #SupportItalianAmerican Small Business! With Thanksgiving arriving this week, the unofficial start of the 2020 Holiday Shopping Season has arrived, and it's sure to be one unlike anything we've seen before. With another lockdown seemingly looming on the horizon, and online shopping set to claim an even greater share of holiday spending, we at the Italian American Podcast wanted to be sure to encourage our listeners to "Buy Paesan" and support Italian American Small Business! So in this week's episode, in celebration of Small Business Saturday, we're featuring best-selling author Matt Rizzetta, author of "Embrace the Pace: The 100 Most Exhilarating Lesson Learned in a Decade of Entrepreneurship" and the owner of North 6 Agency… one of America's "50 most powerful PR Firms" and an Italian American-owned small business he started in his garage! Matt is also one of the owners of the SS Campobasso soccer team! Matt and the Podcast crew will share tips and tricks on how to best position your Italian American-owned small business for success during these times of economic uncertainty and beyond, and why now might just be the right time to scratch that entrepreneurial itch you've been repressing for so long by starting your own small business! We'll discuss why small businesses are important to the fabric of our nation and why Italian American businesses are truly a precious slice of our culture that we all need to support when we can. We also talk about what business owners can do to help their 2020 holiday sales and we share our plans to help our listeners promote their businesses this holiday season and into the future! Break out your holiday shopping list and check it more than twice as your favorite Italian American businesses come to mind while listening to this episode!