"If it's in the game, it's in the game" but game means more than just the two and a half hours you play. | YM Ep 34

Glenn Chin takes Rob and Munir from EA's customer support desk in 1992 to the VP suite, revealing how entry-level hustle and authentic cultural connections built some of the most iconic campaigns in sports and gaming. As a fifth-generation San Franciscan who grew up navigating diverse communities on the Peninsula, Glenn discovered his superpower: being curious about people. This insight became his competitive advantage, whether creating Madden Bowl, building basketball teams at EA SPORTS, crafting legendary LeBron James campaigns at Nike Basketball, or launching Niantic NBA All World.Glenn shares the secret to aggregating interesting creative people who actually get things done, and why brand authenticity starts with relationships, not transactions. From sponsoring a high school All American game to defining gaming culture globally, Glenn proves that creativity thrives when diverse communities connect through shared passions. Rob and Munir share how Glenn has inspired the way that they look at modern brand building, and Glenn offers three gifts for marketers ready to unlock their creative potential. This week's mixtape celebrates the journey from "We Are the Champions" to Sandstorm's unlikely path from Finnish trance to sports arena anthem.If you believe that culture is your competitive advantage and that the best opportunities come from building bridges where others see walls, this one's for you.Stay in Touch:📺 Subscribe for more: https://www.youtube.com/channel/UC9yFb_jTqo4sXoTxJ1-YpTw📱 Yo Munir on Instagram: https://www.instagram.com/yo.munir/👔 Find Munir on LinkedIn: https://www.linkedin.com/in/munirhaddad/👔 Find Robert on LinkedIn: https://www.linkedin.com/in/robert-haddad-88670/👔 Find Glenn on LinkedIn: https://www.linkedin.com/in/geechin/🛍️ Support us — Yo Munir Merch: https://www.yomunir.com/yo-store🎵 Yo Munir on TikTok: https://tiktok.com/@yomunir