If Rand Fishkin Was an Enrollment Marketer: A Conversation on SEO, Brand Building, and Market Research in Higher Ed

A special thanks to Mongoose for making today's conversation possible. Check out their new guide  to help you determine what kind of chatbot your school needs at www.mongoooseresearch.com/enrollify He dropped out of college in 2000 to work full-time at his mother’s small business marketing firm...In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers.Today, he is one of the most respected voices in the industry on all things SEO, Market Research, and Audience Intelligence. On this week's episode of the podcast, Zach sits down with Rand Fishkin, founder of Moz, and Co-Founder and CEO of SparkToro, to discuss the future of brand building, SEO strategy, and market research in higher ed. For 51 minutes, one of the world's most renowned marketers becomes and enrollment marketer...you're not going to want to miss this one folks! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.