If therapy hasn't gone away, neither will we. 🐚 the life of Douglas & the Preston Rxtractor

Douglas Preston shares his journey from being a makeup artist to becoming an esthetician with a focus on acne therapy. He discusses the importance of building relationships with clients and the challenges of starting a business from scratch. Douglas also talks about the trends he has observed in the industry, including the rise of day spas and the emphasis on equipment-based treatments. He offers essential tips for estheticians to ensure their businesses remain profitable. Preston emphasizes the importance of prioritizing money in business. He also discusses the factors that drive equipment sales, including insecurity, fear, and boredom. Preston highlights the need for estheticians to focus on their own financial success and not be swayed by trends or manufacturers' advice. Douglas talks about the inception of the Preston Rxtractor and its current rise in popularity.  He also emphasizes the importance of experience in the skincare industry and the need for realistic expectations and compliance from clients. Preston shares his insights on navigating brand loyalty and partnerships, as well as the value of in-person skincare treatments and the role of networking in building a successful business.  In this conversation, Douglas Preston and David Valenzuela discuss various aspects of the esthetics industry. They cover topics such as proper networking, the importance of continuing education, building a career in esthetics, the future of the industry, adapting to changes, the importance of customer relationships, and the enduring nature of esthetics. They also mention Preston Acne Pros and the sponsor, Wish Skin Health. https://www.PrestonAcnePros.com https://www.wishskinhealth.com Takeaways Making money should be a priority in business, as it is necessary for sustainability and growth. Estheticians should focus on their own financial success and not be swayed by trends or manufacturers' advice. Experience is invaluable in the skincare industry and can provide insights that cannot be taught. Setting realistic expectations and ensuring client compliance are essential for successful skincare treatments. Networking with other professionals, such as hairdressers, can be a valuable way to expand client base and build partnerships. Proper networking involves asking about the needs of others first and providing value before expecting anything in return. Continuing education is crucial in the esthetics industry to stay updated with the latest techniques and provide exceptional service. Building a successful career in esthetics requires finding mentorship, gaining experience, and focusing on personal passion. The esthetics industry is likely to evolve gradually unless there are significant changes in laws or breakthroughs in treatments. Estheticians need to understand their customers' emotional needs and provide a personalized experience to build strong relationships. The human connection between estheticians and clients is a powerful aspect of the industry, offering a form of therapy and trust. Preston Acne Pros offers educational programs and tools for estheticians, focusing on customer psychology and business management. Wish Skin Health is a sponsor of the conversation, providing holistic acne treatment options for estheticians. The hosts express their appreciation for the listeners and encourage them to like, subscribe, and leave ratings for the podcast.