EPISODE · Mar 20, 2026 · 28 MIN
If You Are Funding "AI", You Are Funding A Marketing Term
from Strategic IT Governance · host Jayson Hahn
Send us Fan MailEvery technology vendor on the planet has slapped AI on their product. That should tell you something. What is being sold to your organization right now does not meet the definition of artificial intelligence, and the executives selling it know that.The narrative has shifted three times in three years, from LLMs to AGI to agentic AI, because nothing has produced the return it promised. When the story keeps changing, the investment thesis underneath it was never real. That is not a technology problem. That is a capital exposure problem.The latest pivot, replacing SaaS with AI agents, requires you to take back every security, maintenance, and support obligation your vendor currently carries. You are not eliminating cost. You are migrating liability onto your own balance sheet and calling it modernization.Your job is not to understand the technology. Your job is to ask what problem we are solving, what it returns, and what we own when it goes wrong. AI is a marketing term. The budget you approved for it is not.
What this episode covers
Send us Fan Mail Every technology vendor on the planet has slapped AI on their product. That should tell you something. What is being sold to your organization right now does not meet the definition of artificial intelligence, and the executives selling it know that. The narrative has shifted three times in three years, from LLMs to AGI to agentic AI, because nothing has produced the return it promised. When the story keeps changing, the investment thesis underneath it was never real. That is...
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If You Are Funding "AI", You Are Funding A Marketing Term
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