IKEA y la creatividad percibida

from Detrás del Mensaje · host David Lebrero

IKEA no solo vende muebles: vende la sensación de haberlos creado. En este episodio analizamos cómo la participación, el esfuerzo y la ilusión de autoría hacen que valoremos más lo que montamos, y por qué el orgullo del proceso pesa tanto como el resultado final.

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This episode is 3 minutes long.

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This episode was published on February 17, 2026.

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