EPISODE · Dec 20, 2024 · 4 MIN

IL CABALLERO TORINESE

from Non ditele che faccio il pubblicitario · host MCV

Forse non tutti sanno che Armando Testa, prima di diventare famoso, era un uomo semplice. Sì, è vero, sulla testa sfoggiava un costoso Borsalino, ma era un uomo senza fronzoli… tranne uno: la passione per il cinematografo. E fu proprio grazie a questo amore per le immagini in movimento, le stesse che ai tempi imperversavano in TV grazie al Carosello, che gli venne l’idea per uno degli spot che rivoluzionò per sempre il mondo pubblicitario: quello di Caballero e Carmencita nella pampa sconfinata, icone del fortunato brand caffè Paulista. Questa puntata è stata realizzata da Podcastory. Testo di Nicolò Orlandini, voce è di Matteo Campese, regia di Angelo Battaglia.

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This episode was published on December 20, 2024.

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