I'm High Right Now Campaign with the Cannabis Media Council's Amy Deneson
There's a serious lack of advertising options for cannabis companies. Marketing on TV, radio, and even in shop windows is largely banned across the US. That means the industry can't easily educate curious customers on what's changed since they were...
First published
05/26/2023
Genres:
health
alternative
society
culture
documentary
Listen to this episode
Summary
There's a serious lack of advertising options for cannabis companies. Marketing on TV, radio, and even in shop windows is largely banned across the US. That means the industry can't easily educate curious customers on what's changed since they were teens seeing 'Reefer Madness' anti-pot government campaigns, and many people, especially our elders, still believe the 100-year-old propaganda that cannabis makes you lazy, crazy, and an immoral dirtbag.So what can the cannabis industry do to help lift the stigma, foster an economic climate in which legal companies can really thrive, and end the moratorium on cannabis advertising?In this episode, host Brit Smith talks to Amy Deneson from the Cannabis Media Council about their new nationwide campaign "I'm High Right Now," which is aimed at opening up cannabis-related conversations between generations and pushing back against the negative stigma of cannabis consumers.Brit and Amy fully take part in the “I’m High Right Now” campaign by getting stoned together mid-podcast and discussing how very normal cannabis has become! They talk about the historical need for a nationwide destigmatization campaign, how the CMC's ads are sparking meaningful conversations with elders on cannabis and the role of joy in our lives, how the Council came up with the language and images in their provocative ads, and why they connected with one of the nation’s largest media empires; Hearst Media.Follow us on social media @DifferentLeaf and @BritTheBritishFind us online at DifferentLeaf.com and xDifferentLeaf.comFind the CMC's latest pro-cannabis ad in the back of the latest issue of Different Leaf magazine, available for purchase at DifferentLeaf.com, or find your local in-person retailer at DifferentLeaf.com/on-the-newsstand
Duration
2399 minutes
Parent Podcast
Different Leaf: the Podcast
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