I'm Proving SEO Isn't Dead - And Giving You Two Underused Strategies

SEO has been declared dead at least fifteen times since 1995. Fifteen. And it's still here.In this episode I'm going back to the very beginning - 1993, 670 websites, celebrity names stuffed into meta keywords by people who genuinely believed all traffic is good traffic, the whole sorry mess - and walking you through every major "SEO is dead" moment in history, who caused it, who got destroyed by it, and what actually survived.Because if you understand the pattern, you stop panicking every time a LinkedIn guru announces the next thing that's going to kill search.Spoiler: it won't. It never does.What I cover in this episodeWhere SEO started - and how quickly people started gaming it. White text on white backgrounds. Doorway pages. Keyword stuffing so aggressive it'd make your eyes water.Google's arrival in 1998 and the first proper "SEO is dead" panic - and how the industry responded by inventing link farms and article spinning. Same instinct, worse content.The Florida Update in 2003 - like a smaller scale Panda and Penguin, but no less devastating for the businesses it wiped out overnight.Panda (2011), Penguin (2012), Hummingbird (2013), Mobilegeddon (2015), and E-A-T - each one prompted a fresh round of death announcements, each one turned out to be wrong.The AI content flood of 2022 onwards, and why pumping out AI slop was always going to end the same way as every other shortcut before it.The actual search market share data from Q4 2025 via SparkToro: Google at 73.7%, ChatGPT at 2.86%. Yes, 2.86%. Let that sink in next time someone tells you to abandon your Google strategy.And three things that have worked since 1998, survived every update, and will still be working long after the next death announcement hits your feed.Links mentionedHow to use LinkedIn Articles for SEO Non-Wanky On-Page SEO courseSubscribe and shareIf this episode made you roll your eyes at the next "SEO is dead" LinkedIn post - good. That was the point. Make sure you click follow or subscribe in whatever platform you enjoy this in, to ensure you never miss another one.Mentioned in this episode:ICN Network