Imperial Brands Acquires Black Buffalo

Imperial Brands just dropped $150 million to buy Black Buffalo, accelerating its push into smokeless tobacco and positioning itself as the first major player with a full next-gen portfolio. Already boasting 11 smokeless brands since 2017, they’re betting big on heated tobacco and other innovations marketed as safer alternatives — with cash flow expected by Q4 2024. The acquisition complements Imperial’s sales muscle with Black Buffalo’s disruptive tech, aiming to capture adult consumers in high-potential markets as the $10B smokeless category surges. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/7c18933e34ec412f