Improving SEO Discoverability for Higher Ed

Episode 11 of the Innovating Enrollment Success podcast, hosted by Cathy Donovan, titled "Improving SEO Discoverability for Higher Ed" was published on April 10, 2024 and runs 21 minutes.

April 10, 2024 ·21m · Innovating Enrollment Success

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Summary

As prospective students often begin their search for a college online, and on their terms, institutions’ SEO strategy must be constantly evolving. Paskill Manager of Search Torin Keefer shares current SEO best practices for higher education partners looking to make an impact. On this episode of Innovating Enrollment Success, learn how colleges and universities can start to maximize their school’s findability and discoverability across the web. This episode addresses: · &nb...

Episode Description

As prospective students often begin their search for a college online, and on their terms, institutions’ SEO strategy must be constantly evolving.

Paskill Manager of Search Torin Keefer shares current SEO best practices for higher education partners looking to make an impact.

On this episode of Innovating Enrollment Success, learn how colleges and universities can start to maximize their school’s findability and discoverability across the web.

This episode addresses:

· understanding SEO in higher ed marketing today

· uncovering information opportunities and gaps

· implementing effective search strategies

· optimizing content to build experience, expertise, authority and trust

· demonstrating ROI of search strategies

Torin is on LinkedIn

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