In Nature We Trust, with Mark Funnell

Send us Fan MailJoin us for a brilliant conversation with Mark Funnell, a passionate environmental advocate and the Communications and Campaigns Director at the National Trust. Discover how his deep-rooted love for nature, cultivated from childhood, paved the way for a career dedicated to environmental stewardship. From navigating the National Trust through cultural debates to honouring Britain's natural heritage, Mark shares invaluable insights on staying true to core values and through his experiences at the Environment Agency, Forestry Commission, and DEFRA offers a unique perspective on how organisations can balance tradition and innovation in the ever-evolving landscape of conservation.We also touch on a poignant moment that captured the nation's heart—the felling of the iconic Sycamore Gap tree. Mark recounts the powerful public response and the National Trust's meaningful Trees of Hope initiative, which transforms a moment of loss into one of collective remembrance and renewal. And as we discuss the potential of cultural heritage and nature to unify, Mark talks about the role of humor and positivity in fostering inclusive dialogues and effective campaign strategies for environmental action.Follow GoodGeist for more episodes on sustainability, communications and how creativity can help make the world a better place.