In-platform reporting doesn’t show business results

In this episode, we discuss the usage and limitations of in-platform reporting for measuring marketing effectiveness. Learn about using platform data for day-to-day decision-making, the potential misinterpretation (or intentional manipulation) of in-platform metrics, the over-reactivity to in-platform metrics, and the limitations of platform reporting in estimating the impact on the business.For show notes, visit https://blog.thrivedigital.com/platform-reporting-business-resultsWant to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!Website: https://thrivedigital.com/LinkedIn: https://www.linkedin.com/company/thrive-digital/Instagram: https://www.instagram.com/thrive_digital/YouTube: https://www.youtube.com/@ThriveDigitalMarketingThanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. Follow this week’s hosts:Phil: https://www.linkedin.com/in/philiptomware/Eric: https://www.linkedin.com/in/erictsloan/Santana: https://www.linkedin.com/in/santana-blanchette/